: Yangcheng Hu, Anmin Qiu*
: School of Business Administration, Nanchang Institute of Technology, Nanchang
Cross-sector partnership is now growing to be an important way to solve
complex social issues, as it combines complementary resources and capabilities of the
collaborative partners. Whereas the evaluation of collaborative outcomes still has not
been fully addressed. The purpose of this paper is to identify and prioritize the critical
factors for corporate-nonprofit collaborative outcomes using analytic hierarchy process
(AHP) approach. Results show that “direct and organizational effect” is the most critical
factor. A case study was carried out to clarify how to apply the AHP method. This study
contribute to extant research of cross-sector partnership by providing a comprehensive
framework for the evaluation of corporate-nonprofit collaborative outcomes. Future
research in different cultural background is required. Additionally, analytic network
process (ANP) can be used to achieve a more accurate decision model.
:AHP; Corporate-nonprofit partnerships; Collaborative outcomes; Nonprofit
(size: 387.24 kB, pp. 16-21
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