: Sydney Institute of Language and Commerce, Shanghai University, Shanghai
The footwear industry is a typical fashion industry. Multi-brand, niche, multicategory,
small-volume and other consumer trends continue to affect the supply chain
of the footwear industry. This paper first analyzes the supply chain of well-known
footwear industry Crocs, the industry benchmark Zara, and then explores China’s
well-known network red operation supply chain strategy in the past two years. Finally,
taking Crocs as an example, the strategy of the future supply chain of the footwear
industry is discussed.
:fashion goods; footwear industry; supply chain strategy.
(size: 327.57 kB, pp. 67-70
, Download times:
 Crocs: Revolutionizing an industry’s supply
chain model for competitive advantage.
 Supply Chain Design and Management——
concept, strategy and case analysis (The Third
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China Renmin University Press, 2009
 Gao Fan e-commerce - data-driven rapid
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 Handu Yishe - from Amoy brand to the Internet
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