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ADVANCES IN INDUSTRIAL ENGINEERING AND MANAGEMENT
ISSN:2222-7059 (Print);EISSN: 2222-7067 (Online)
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Title : Analysis on the Operation and Supply Chain Strategy of the Fashion Goods Industry under New Retail
Author(s) : Qin Lv*
Author affiliation : Sydney Institute of Language and Commerce, Shanghai University, Shanghai 200000, China
Corresponding author img Corresponding author at : Corresponding author img  

Abstract:
The footwear industry is a typical fashion industry. Multi-brand, niche, multicategory, small-volume and other consumer trends continue to affect the supply chain of the footwear industry. This paper first analyzes the supply chain of well-known footwear industry Crocs, the industry benchmark Zara, and then explores China’s well-known network red operation supply chain strategy in the past two years. Finally, taking Crocs as an example, the strategy of the future supply chain of the footwear industry is discussed.

Key words:fashion goods; footwear industry; supply chain strategy.

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Full Text : PDF(size: 327.57 kB, pp. 67-70, Download times:33)

DOI : 10.7508/aiem.2019.01.004

References:
[1] http://www.sohu.com/a/250505613_100103088
[2] Crocs: Revolutionizing an industry’s supply chain model for competitive advantage.
[3] Supply Chain Design and Management—— concept, strategy and case analysis (The Third Edition), David Simchi-levi, Philip Kaminsky, China Renmin University Press, 2009
[4] Gao Fan e-commerce - data-driven rapid response supply chain. CEIBS.
[5] Handu Yishe - from Amoy brand to the Internet to Internet brand incubation platform. CEIBS.
[6] http://www.ebrun.com/20180827/294157.shtml
[7] http://tech.ifeng.com/a/20170518/44615391_0. shtml

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